what are some ways to generate revenue from a website without ads?
I have a website that isn't getting much ads on it to generate any profit. What are some ways to generate profit on a website?
<p>If you're just starting, be prepared to not make any money for a while. This is NOT indicative of a bad website or bad concept. Every single new brand/company/website simply takes time to establish itself. </p><p><br></p><p>The owner of the website has a great responsibility to maintain activity on the website, engage it, promote it, encourage it. In a way, the owner will have to be prepared to invest a lot of time in figuring out: who is the audience? How do I engage them? How do I retain their engagement? What is the overall purpose of the website?</p><p><br></p><p>The first priority of a budding company/website should NOT be profit (this can be very counter-intuitive). This first priority of a budding website/company is simply building relationships, community outreach, networking..... and maintaining these relationships. The owner should be so passionate about the project that spending all this time would not be seen as a "loss," but rather, as an <em>investment</em>. </p><p><br></p><p>Let's use another website as an example: Reddit. </p><p><br></p><p>What <em>is </em>Reddit's function? It is literally connects people through various topics of discussion. There is nothing that Reddit really offers to their customers in terms of a tangible or physical product. However, over time, Reddit became the longstanding open forum that many gravitate toward. Then, with their established audience and traffic, other companies saw more benefit in paying for advertisements to Reddit.... simply because of how many eyes were on the website. </p><p><br></p><p>When Reddit was first formed, monetizing advertisements may have been on the back of their minds, but it certainly wasn't a priority in the beginning. Where the people are.... businesses smell cash. </p><p><br></p><p>For a brand new website, companies will be very unlikely to pay for advertisements, as the traffic or amount of people visiting the website won't be there (yet). This has nothing to do with the website, itself. </p><p><br></p><p>To better understand it, sometimes one has to put themselves in the shoes of the company that is paying for the advertisements... let's use Nike for an example. The whole reason Nike would want to pay for an advertisement is the hope that it would - ultimately - bring in more sales. The advertisement acts as a net cast over the sea of potential customers. They will want to cast their net in a more densely population ocean, rather than in a low population pond. </p><p><br></p><p>The next thought would be then: <strong>how to bring it more traffic to the website?</strong></p><p><br></p><p>This is where marketing comes in to play. Just as the website eventually expects other companies to pay for ads on their website.... the owner should be first prepared to pay for <em>their own "ads" </em>elsewhere. The owner should be creative and constantly thinking of ways to spread the word of the website. Bonus points if it can be done without money. </p><p><br></p><p>Using platforms like Instagram, Reddit, Twitter, YouTube, etc can be very helpful. Which to choose? Whichever the owner feels the most comfortable with. This will make the content, or anything the owner posts, feel more natural.</p><p><br></p><p>Then.... there are only things that can be learned through sheer experience and time.</p><p><br></p><p>All the best. </p>
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